Hi I'm Ahni.
I'm a NYC based Product Designer with a background in fine arts creating thoughtful experiences at the intersection of human behavior, business goals and complex design systems.
I've learned to navigate ambiguity, helping teams move from complexity to clarity and create experiences that are backed by a strong strategy, use thoughtful interaction design and feel intuitive across every touch-point.
My work has been rooted in simplifying complex problems and crafting unique solutions that lend itself to experiences that meet business goals, feel seamless for users and are easy to navigate.
My Approach
O1
Understanding the Problem
Through analyzing the brief, stakeholder interviews and internal alignment sessions, I gain a clear understanding of business and user needs in order to establish a clear foundation for the path ahead.
O3
Synthesizing Findings
From successful requirement gathering sessions, I work to translate research into a clear strategy that forms a foundation for the work ahead. Through work sessions, findings are refined into design principles and flows that shape how experiences will come to life.
O2
Gathering Requirements
I work with a team to capture requirements through sessions made to understand what's feasible and what isn't. Through user research and landscape audits, this results in a comprehensive list of functional requirements and experience priorities for us to get the ball rolling.
O4
Execute, Design, Iterate and Deliver.
From low-fidelity concepts through high-fidelity designs, I work with cross-functional teams in figma mostly, building and iterating on design decisions based on our strategic foundation. Outputs are designed, reviewed, designed (again) documented, and then ready to ship.
Explore Work
CHASE: OPTIMIZING THE SECURITY CENTER
Past Projects
2023 Zappos, E-commerce — Experience designer for a Zappos RFP pitch, focusing on optimizing checkout, strengthening user trust and clarity, and introducing personalized, service led experiences, delivered in 7 days and contributing to a successful pitch outcome.