Hi, I'm Ahni.
I'm a NYC-based Product Designer with roots in fine arts and graphic design. I'm drawn to untangling complex problems and designing products that feel intuitive, useful, and genuinely enjoyable to use. I believe the best experiences come from balancing empathy, business goals, and systems thinking — making life just a little bit easier for the people using them.
I’ve learned to thrive in ambiguity, transforming complexity into clarity by combining strong strategy with thoughtful interaction design.
I love getting to the heart of a unique problem and finding the simplest way through it, resulting in experiences that feel seamless and easy to navigate.
My Approach
O1
Understanding the Problem
Through analyzing the brief, stakeholder interviews and internal alignment sessions, I gain a clear understanding of business and user needs in order to establish a clear foundation for the path ahead.
O3
Synthesizing Findings
From requirement gathering sessions, I work to translate research into a clear strategy that forms a foundation for the work ahead. Through work sessions, findings are refined into design principles and flows that shape how experiences will come to life.
O2
Gathering Requirements
I work with a team to capture requirements through sessions made to understand what's feasible and what isn't. Through user research and landscape audits, this results in a comprehensive list of functional requirements and experience priorities for us to get the ball rolling.
O4
Execute, Design, and Deliver.
Starting from lo-fi concepts to hi-fi designs, I work with cross-functional teams in figma to build and iterate on design decisions based on our strategic approach. Outputs are designed, reviewed, documented, and then ready to ship.
Explore Work
CHASE: OPTIMIZING THE SECURITY CENTER
Past Projects
2023 Zappos, E-commerce — Experience designer for a Zappos RFP pitch, focusing on optimizing checkout, strengthening user trust and clarity, and introducing personalized, service led experiences, delivered in 7 days and contributing to a successful pitch outcome.